A Consumer Cloak Known Only To Marketers [Video]
The Transparency Suit is an abstract representation of the hidden code defining us to brands.
The Transparency Suit visualizes the flow of hidden information all around us. Through our purchasing tendencies, each of us is unwittingly building a consumer profile that is being shared for market research. The Transparency suit is an abstract representation of the hidden code defining us to brands.
The project, as described by the creators, Studio Smack:
A data body is a collection of personal data that consists of all the information you have ever left behind through your buying behaviour, mobile phone, surfing habits, online social communities et cetera. Everywhere you fill in something personal it immediately enters your data body, which then grows without you even being aware of it. And the only thing you have to do is be a consumer or civilian. Therefore our existence has become increasingly transparent on virtually every level. Decisions are aligned with our desires and needs, and technology is used to track us as accurately as possible.