A Consumer Cloak Known Only To Marketers [Video]

A Consumer Cloak Known Only To Marketers [Video]
Advertising

The Transparency Suit is an abstract representation of the hidden code defining us to brands.

Timothy Ryan, PSFK Labs
  • 12 april 2011

The Transparency Suit visualizes the flow of hidden information all around us. Through our purchasing tendencies, each of us is unwittingly building a consumer profile that is being shared for market research. The Transparency suit is an abstract representation of the hidden code defining us to brands.

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