Crowdtwist is a social loyalty and rewards platform that uses game mechanics and virtual currency to activate the user base and makes it fun and engaging for users to engage with a brand.

Close on the heels of the Y Combinator Demo Day in Mountain View, California, the TechStars Network held their first New York City Demo Day on April 14. This is the first in a series of stories on four of the eleven startups that we considered especially interesting.

A challenge for loyalty marketers today is the inability to get an aggregate view of their base across all digital assets – and hence a myopic reward system that offers discounts or rewards for behavior on specific channels only and not across the entire digital eco-system – until now.

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