Video books and social TV to the fore for US networks' latest applications.
This article titled “ABC and NBC launch iPad apps with new angles on tablet TV” was written by Stuart Dredge, for guardian.co.uk on Monday 11th April 2011 14.15 UTC
US broadcasters NBC and ABC have launched new iPad apps, but neither focuses on streaming live TV. Instead, NBC Live offers second-screen social features and interactivity that sync with shows being watched on TV, while ABC Video Bookstore packages archive news footage with photo galleries and interactive timelines.
Both applications are now live on Apple’s App Store, and are free to download – although ABC’s makes use of in-app payments to buy individual “video books”. The apps show that US broadcasters are looking beyond live streaming on the iPad, in the face of continuing legal tussles between cable TV providers and networks over how tablets fit into existing licensing models.