Across Board, Marketers To Up Social Media Budgets [Headlines]

Across Board, Marketers To Up Social Media Budgets [Headlines]
Advertising

Advertising executives and marketers from a wide range of firms will direct more money into social media, focusing on growing Facebook presences.

Stephanie Pottinger
  • 19 april 2011

Noting the findings of a poll given to a diverse group of marketers and advertising executives, Mashable reports:

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable … Much of that spending will go toward trying to find new Facebook fans, which 35% of respondents said is their main goal in 2011. ‘Increase our presence on mobile’ was number two on that list, coming in at 22%.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.