Adzookie Transforms Houses Into Billboards

Adzookie Transforms Houses Into Billboards
Advertising

A controversial new initiative helps homeowners pay their mortgage.

Michael Ellenbogen
  • 7 april 2011

Adzookie is a mobile advertising company with its new target being homeowners who need help paying their mortgage. Their new initiative involves transforming regular houses into giant ads. During the time when the painted billboards are on the homes, homeowners get their entire monthly mortgage payment paid for by the company. Although it’s a controversial concept, homeowners seem very receptive. The Wall Street Journal reports:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.