Adzookie Transforms Houses Into Billboards

Adzookie Transforms Houses Into Billboards

A controversial new initiative helps homeowners pay their mortgage.

Michael Ellenbogen
  • 7 april 2011

Adzookie is a mobile advertising company with its new target being homeowners who need help paying their mortgage. Their new initiative involves transforming regular houses into giant ads. During the time when the painted billboards are on the homes, homeowners get their entire monthly mortgage payment paid for by the company. Although it’s a controversial concept, homeowners seem very receptive. The Wall Street Journal reports:

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