Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times
Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times
Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.
From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience
In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options
Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands
Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs
Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel
Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels
Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms
Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off
The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding