Gap Seeks To Freshen Itself As A ‘People’s Brand’
11 April, 2011
Piers Fawkes, PSFK
In Brief
Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times
Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times