menu

Gap Seeks To Freshen Itself As A ‘People’s Brand’

Advertising

Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times

Piers Fawkes, PSFK
  • 11 april 2011

Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times

+advertising
  • Create Alert
  • Create Alert
  • Create Favorites Folder
+branding
  • Create Alert
  • Create Alert
  • Create Favorites Folder
+Fashion
  • Create Alert
  • Create Alert
  • Create Favorites Folder
+gap
  • Create Alert
  • Create Alert
  • Create Favorites Folder
+Headlines
  • Create Alert
  • Create Alert
  • Create Favorites Folder
+retail
  • Create Alert
  • Create Alert
  • Create Favorites Folder
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Matt Vitone
Posted April 11, 2011
Health
Advertising Yesterday

How Google Is Working To Keep Medical Information Private

Design & Architecture Yesterday

Designing A Better Bottle For Fitness Junkies

Trending

Get PSFK's Related Report: Digital Product Recommendations

Technology Yesterday

Google Search Can Help You Find Your Next Job

Work Yesterday

Google Search Can Help You Find Your Next Job

Analysis & Newsletters

Get Our Newsletter: Non-members can sign up for a free dose of daily and weekly insights.

Related Expert

Richard Millington

Community Expert

Fashion Yesterday

Amazon Is Removing One Of The Biggest Hurdles In Online Clothes Shopping

Arts & Culture Yesterday

Entire Building Is Imprinted With The Design Of A Circuit Board

Retail Yesterday

Amazon Is Removing One Of The Biggest Hurdles In Online Clothes Shopping

Guides


DOWNLOAD: PSFK NYC Retail Guide -

Exploring Innovation Within A Global Retail Hub

PSFK Op-Ed june 21, 2017

The Future Of AI Is Female

PSFK Labs may 26, 2017

Download PSFK's New York City Retail Guide

Children Yesterday

Mattel Shakes Up The Design Of Its Ken Doll For 2017

AI Yesterday

What's On The Horizon In UI, VR, AR & AI

PSFK Labs Reports

Learn How: Download latest trends reports and business playbooks

PSFK Membership

Change now: Hire trend researchers, product conceptors and innovation experts

Entertainment Yesterday

Breaking Bad Themed Bar Comes To New York

Home Yesterday

Charmin's ‘Van-Go’ Is An On-Demand Toilet Roaming NYC

Videos

Framing The Future…Live: Membership includes full access to our video archive of thought-leaders.

Sustainability Yesterday

Watch, Listen, Read, See: Where Tech Meets Nature

Debriefs


DOWNLOAD: The Food Debrief

- Cognitive retail for anytime, anywhere convenience

AI Yesterday

5 Ways AI Will Affect Design In The Future

Social Media Yesterday

Use This Anti-Social Media App To Kick Your Social Media Addiction

Events & Webinars

Join Fellow Change-Makers: Meet other like-minded members at our inspiration sessions every month.

Food Yesterday

Strangers' Kitchens Play Host To Pop-Up Dinners

Brand Development Yesterday

How Unmet Expectations Are Killing Your Customer Loyalty

Gaming & Play Yesterday

Super Mario Comes To Life In New Range Of Bags For LeSportsac

No search results found.