Agencies Deepen Investment in New Ventures And Start-Up Culture

Agencies Deepen Investment in New Ventures And Start-Up Culture
Advertising

Has your agency caught the entrepreneurial bug? Find out how the trend gradually moved from small agencies to larger ones.

Plus Aziz
  • 20 april 2011

For handful of years, advertising and media agencies have been looking at product innovation as a secondary way of generating revenue. You might have come across Grey Worldwide’s Gravy Magazine or how Anomaly’s IP division enables them to be positioned as a ‘non-agency’ business ready to create new products that respond to their clients’ products. Both initiatives mark a reconsideration of agency priorities.

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