Agencies Deepen Investment in New Ventures And Start-Up Culture
Has your agency caught the entrepreneurial bug? Find out how the trend gradually moved from small agencies to larger ones.
For handful of years, advertising and media agencies have been looking at product innovation as a secondary way of generating revenue. You might have come across Grey Worldwide's Gravy Magazine or how Anomaly's IP division enables them to be positioned as a ‘non-agency' business ready to create new products that respond to their clients' products. Both initiatives mark a reconsideration of agency priorities.
In an article interview with Johny Vulcan, one of Anomaly's founders, Ideas Will Travel reports: