Is it possible to get art out of the museums and galleries and out in front of millions? And if we have to buy our way into the minds and hearts of popular culture are we willing to do that?

Is it possible to get art out of the museums and galleries and out in front of millions? And if we have to buy our way into the minds and hearts of popular culture are we willing to do that?

What is the patrons of the arts began to desire that the art they enjoy and buy, had a life outside their personal collections. What if art collecting became an even more generous act than it already is.

What if there was a way to buy art and at the same time buy it’s mass distribution? With literally millions of potential public canvases available in the media landscape, in all shapes and sizes, maybe it’s time to experiment more and theorize less.

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