The internet giant's online storage service leaves Google, Sony and the rest in a desperate race to catch up.

This article titled “Amazon's new Cloud Drive rains on everyone's parade” was written by John Naughton, for The Observer on Saturday 2nd April 2011 23.02 UTC

“Impetuosity and audacity,” wrote Machiavelli, “often achieve what ordinary means fail to achieve.” If you doubt that, may I propose a visit to the upper echelons of Apple, Google and Sony, where steam might be observed venting from every orifice of senior executives? If you do undertake such a visit, do not under any circumstances mention the word “Amazon”.

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