American Airlines Use Flash Mob To Promote New Flights [Video]

American Airlines Use Flash Mob To Promote New Flights [Video]
Advertising

Choreographed dance display in Los Angeles celebrates the airlines' service expansion.

Emma Hutchings
  • 11 april 2011

Instead of using a more traditional advertising method, American Airlines decided to organize a flash mob in downtown Los Angeles, California to promote the launch of an expansion to their services.

40 dancers descended the steps at the U.S. Bank Plaza, surprising onlookers with their routine before creating the red and blue ‘AA’ logo with their travel bags and then dispersing.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.