Ranking algorithm on App Store and Android Market tips balance back to apps people really love and use regularly.

This article titled “Apple and Google reward apps that have the ‘sticky factor'” was written by Stuart Dredge, for guardian.co.uk on Tuesday 19th April 2011 11.14 UTC

Want your app to fly high on the iOS App Store or Android Market? You'd better make it sticky then. Both Apple and Google are thought to have tweaked their ranking algorithms to reward apps that have lots of active users, rather than just those with lots of downloads.

The App Store change appears to have only just taken place. Inside Mobile Apps cites chart boosts in the US for free iPhone apps including Facebook, Pandora and Netflix, with Facebook back at the top of Apple's Top Free Apps chart, having spent the last year and a half sitting between 10th and 20th spot.

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