What do the Chinese like about Europe? Researchers hope the answers will improve our relationship with them.
This article titled “European football, cars and fashion seduce China” was written by Chris Arnot, for The Guardian on Monday 18th April 2011 16.00 UTC
David Beckham is an icon. Louis Vuitton handbags are a “must have” (but not necessarily among football fans) and sales of the latest Volkswagen Golf GTi are buoyant. Welcome to Communist China in the second decade of the 21st century. A new research project suggests that football, cars and fashion are what intrigue the Chinese most about Europe. Next up is perfume, historical sites, music, film, nature, technology and beer.