What do the Chinese like about Europe? Researchers hope the answers will improve our relationship with them.
David Beckham is an icon. Louis Vuitton handbags are a “must have” (but not necessarily among football fans) and sales of the latest Volkswagen Golf GTi are buoyant. Welcome to Communist China in the second decade of the 21st century. A new research project suggests that football, cars and fashion are what intrigue the Chinese most about Europe. Next up is perfume, historical sites, music, film, nature, technology and beer.
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