Be Obscure Clearly: A Message To Brands In The Digital Age

Be Obscure Clearly: A Message To Brands In The Digital Age
technology

Brands might discover that their best strategy in our age of over-sharing may be to maintain an aura of mystery.

Timothy Ryan, PSFK Labs
  • 25 april 2011

Our digital age is ripe for over-sharing. Facebook and other social networks treat information as a virtual currency, with those who are willing to reveal the most subsequently enjoying the most influence in their networks.

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