Bergdorf Goodman Looks To Facebook For The Design Of New Fendi Bag

Bergdorf Goodman Looks To Facebook For The Design Of New Fendi Bag

The high-end luxury retailer has launched a contest to crowdsource the design of its next Fendi 2Bag.

Kyana Gordon
  • 25 april 2011

Bergdorf Goodman and luxury brand Fendi have teamed up to launch a promotional Facebook contest named “Fendi Frenzy: The Color Challenge” with the prize being Fendi’s new color-blocked 2Bag (retailing at approximately $2,150). Until Sunday April 24, fans can click on the Fendi Frenzy tab on the Bergdorf Goodman Facebook page and select from a palette of colors to customize the bag’s upper and lower sections, handle, and ID tag. Submit as many designs as you’d like to for consideration. The five fan-selected color combinations with the most votes will be reviewed by Fendi’s design team to determine a winner. In addition, Fendi will produce a limited-edition collection of the winning bag, which will be available exclusively at Bergdorf Goodman and in the fall.

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