The Professor of innovation design gives us three reasons why we should make creativity into a game.

Bruce Nussbaum’s thoughts on creativity and innovation have led him to the idea of a new model for developing design thinking: a creative playground. He reports at Co.Design:

Right now, most managers in business, public, and nonprofit institutions think in terms of funnels, stages, or processes (even if most practitioners of design don’t). I’d like to replace this linear model with a more organic framework — the circle of the playground. The playground is the place where we leave behind the usual hierarchies, procedures, statuses, and behaviors to act out “as if…” games of discovery.

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