To launch the Burberry store in Beijing on April 13 2011, the fashion company held a show that choreographed projected 3D models.

To launch the Burberry store in Beijing on April 13 2011, the fashion company held a show that choreographed projected 3D models. At some point in the Burberry show models appear to change costume mid-stage and even explode into colored powder. Here’s the full show:

Some imagery of the show.

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Included as part of the big push, the British fashion brand even got Keane to play on the Great Wall Of China.

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