Burberry Stores Go Digital In China

Burberry Stores Go Digital In China
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British fashion brand kits out its stores to better connect with "the world's most digitally powered consumers."

Emma Hutchings
  • 15 april 2011

The UK’s luxury fashion label Burberry opened its flagship store in Beijing earlier this week, complete with the latest digital technology. There are plans to similarly furnish the other 57 stores in mainland China, along with another 43 the fashion group is planning to open.

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