Can Creativity Be Quantified?

Can Creativity Be Quantified?

Bruce Nussbaum proposes the concept of Creative Intelligence and Creative Quotient as a potential means of assessing creativity.

Paloma M. Vazquez
  • 6 april 2011

Bruce Nussbaum’s recent article at FastCo Design evaluates the impact, lessons and relevance of design thinking in today’s environment, taking notes from how various companies and CEOs have implemented the approach within their organization, and from the original intent of the framework. While the full is worth the full read, there was one particular notion raised by Nussbaum that particularly caught our attention: that of defining and assessing an individual’s creative thinking abilities via their “creative intelligence,” and accompanying “creative quotient” (CQ). Nussbaum begins by stating that his notion is conceptual at this point, and needs further discussion:

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