Carlsberg Attempts To UnBottle Sweden
Carlsberg is launching Unbottle Yourself, a competition, encouraging Swedes to engage in missions designed to "unbottle" the entire nation's reservations.
Beginning April 5, Carlsberg beer is on a mission to unbottle the courage that brews in all of Sweden. According to the brand, Swedes are “the most reserved people on the planet.” Keeping that in mind, the agency, Åkestam Holst created “Unbottle Yourself,” a competition in the form of a social app for the iPhone and Android.
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