Celebrity Contagion And RFID-Enhanced Curiosity

Celebrity Contagion And RFID-Enhanced Curiosity
technology

Technology allows celebrity fans a new way to engage with the stars.

Stephen Fortune
  • 11 april 2011

A new pop up charity store in London is stocked entirely with celebrity donations. And new digital technology adds an extra element of excitement into the mix for starstruck bargain hunters

35 of the items are tagged with RFID tags. Upon scanning the RFID tag with our Reader, a video tale pops up on screens in the shop, told by the person who donated the item.

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