Vogue China editions the size of a doorstop, 960,000 millionaires and rising, and now the aspirational class are buying.
This article titled “China’s taste for high-end fashion and luxury brands reaches new heights” was written by Tania Branigan in Beijing, for The Guardian on Tuesday 26th April 2011 06.00 UTC
Angelica Cheung, the Chanel-frocked editor of Vogue China, has a problem her counterparts would sell their designer wardrobes for: too much advertising to fit in the glossy.
“I have to sit down at a desk to flip through it,” she says. “It is going to get very difficult to read. It’s too heavy. Maybe it will have to be two magazines in future.”