Chris Harrison: Inspiring Great Ideas – The Hardest Job In Marketing

Chris Harrison: Inspiring Great Ideas – The Hardest Job In Marketing
Advertising

Most professional marketers know that simple, engaging and memorable advertising ideas work best. But most are unable to produce them in collaboration with an Ad Agency. Which is odd because Ad Agencies exist specifically to have ideas.

Chris Harrison
  • 19 april 2011

Here’s a conundrum. Most professional Marketers know that simple, engaging and memorable advertising ideas work best. But most are unable to produce them in collaboration with an Ad Agency. Which is odd because Ad Agencies exist specifically to have ideas. Indeed it sometimes seems to Agency folk that Marketers are there to prevent that from happening.

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