Most professional marketers know that simple, engaging and memorable advertising ideas work best. But most are unable to produce them in collaboration with an Ad Agency. Which is odd because Ad Agencies exist specifically to have ideas.

Here’s a conundrum. Most professional Marketers know that simple, engaging and memorable advertising ideas work best. But most are unable to produce them in collaboration with an Ad Agency. Which is odd because Ad Agencies exist specifically to have ideas. Indeed it sometimes seems to Agency folk that Marketers are there to prevent that from happening.

This is a global problem, but here in Africa we ought to address the issue early, so we don’t become part of the widespread malaise. If you doubt we are at risk, simply turn the pages of this newspaper and try to find one great advertising idea in it. If you find one, mail it to me.

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