In Brief

The GIF that keeps on giving: a staple of Internet communication animates fashion photography.

The persistence of the GIF in the broadband mediated web 2.0 landscape has not escaped commentary by Internet critics. Some have ruminated upon what the persistence of this medium of expression says about us (2010 was considered to be the ‘year of the GIF’ ).

GIFs are traditionally the mainstay of forum shorthand and signatures, though they recently enjoyed a resurgence in single serving blogs and new net art forays. Amid this renaissance comes an interesting project by New York based photographer Jamie Beck.

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