Coca-Cola Celebrates Spainish Heritage With Custom Packaging [Pics]

Coca-Cola Celebrates Spainish Heritage With Custom Packaging [Pics]

A beautiful, illustrated and localized example of product packaging serving as a desirable (and collectable) piece of marketing.

Paloma M. Vazquez
  • 13 april 2011

Coca-Cola commissioned Barcelona illustrator Ivan Bravo and branding firm Branward to design can designs commemorating some of the most recognizable monuments in Catalan region of Spain. Perhaps not surprisingly, the monuments include two of Catalan’s beloved ‘son’ – Gaudí’s – buildings: Batlló house and the unfinished Sagrada Familia. They also include Colón’s statue and Empúries’ ruins.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.