Coca-Cola’s Recycled Pop-Up Store [Pics]

Coca-Cola’s Recycled Pop-Up Store [Pics]
Advertising

Coca-Cola Israel launched a unique pop-up store for recycled products, as part of the brand's “Give it Back” campaign.

Kyana Gordon
  • 26 april 2011

During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability. Visitors are encouraged to bring empty cans and bottles to the store where they can view the process that the products undergo, and the several options for repurposing them.

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