Coca-Cola’s Recycled Pop-Up Store [Pics]

Coca-Cola’s Recycled Pop-Up Store [Pics]

Coca-Cola Israel launched a unique pop-up store for recycled products, as part of the brand's “Give it Back” campaign.

Kyana Gordon
  • 26 april 2011

During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability. Visitors are encouraged to bring empty cans and bottles to the store where they can view the process that the products undergo, and the several options for repurposing them.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.