The beverage maker has created a new program to sustainably produce and manage their branded store displays.

What to do with temporary store displays at the end of their life is still a big problem. It is difficult to know how many get recycled versus end up in a landfill.  is offering a new solution with display system they've introduced. Give It Back is a family of racks and freestanding product display fixtures Coke developed to be 100% recyclable. And rather than rely on retailers to make sure they displays get reused or recycled, Coke will manage the recovery which they say is an industry first.

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