If the Internet was rated as a country, it's total energy consumption would be 5th in the world, just after Japan and above Russia.

Although Facebook has announced plans to improve energy efficiency and it's new data center in Oregon is 38% more efficient than others, this infographic suggests it is still leading the pack in terms of power usage. The colorful chart is the result of a recent survey of the world's most visited websites, conducted by Peer 1.

Last week, Greenpeace released a new report looking at the energy choices that power cloud computing. A spokesperson stated:

Our analysis of current data centre investments has found that despite significant advances in making data centres more energy efficient, the sector as a whole is largely ignoring the importance of using renewable energy. Instead, the IT sector is fuelling its expansion, and the storage of your data, with dirty energy sources, like coal and nuclear.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in