Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement

Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement
technology

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up.

Stephen Fortune
  • 7 april 2011

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up. To coincide with the DVD release of the Disney blockbuster, Commodore will launch contemporary spec computers parcelled up in the iconic casing of the 80’s.

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