Do Facebook ‘Likes’ Signify User Engagement?

Do Facebook ‘Likes’ Signify User Engagement?

The New Yorker is offering exclusive content to those who 'like' the magazine on Facebook.

Timothy Ryan, PSFK Labs
  • 11 april 2011

The New Yorker is attempting to drive user engagement online by offering exclusive content to those who ‘like’ the magazine on Facebook. The restricted content made available is an article written by Jonathan Franzen. An excerpt from the story will appear online, but readers are directed to finish the article by ‘liking’ the magazine on Facebook.

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