Do Facebook ‘Likes’ Signify User Engagement?
The New Yorker is offering exclusive content to those who 'like' the magazine on Facebook.
The New Yorker is attempting to drive user engagement online by offering exclusive content to those who ‘like’ the magazine on Facebook. The restricted content made available is an article written by Jonathan Franzen. An excerpt from the story will appear online, but readers are directed to finish the article by ‘liking’ the magazine on Facebook.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results