As two more titles ditch their print format to go online only, what is the long-term future for trade magazines?
It helps to have a sense of perspective if you are a senior trade magazine publishing executive, on the front line of the media industry’s struggle to fashion viable new business models as traditional print circulations and advertising revenue drain away. David Levin, United Business Media chief executive, draws a comparison between the situation the trade press finds itself in today and 1912, “when there were a lot of blacksmiths about and we were about to get the motor car”.
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