Little companies with little ideas are vying to be the next big thing in the US and Britain—but it isn't that easy

This article titled “Don't rely on advertising to make money for your big idea online” was written by Russell Davies, for The Observer on Saturday 23rd April 2011 23.05 UTC

Silicon Valley is once again pulsing with silly money. Tiny companies with little ideas are once again dreaming about being enormously rich a few weeks after they start building a product. All memory of previous bubbles seems to have been wiped from the collective hard drive, as though a giant magnet has been waved over California. Even the founders of boo.com have managed to raise some money, all in the middle of what we're assured are straitened financial times.

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