We interview one of Wild Peeta's founders to understand their unique business strategy.

Dubai-based Wild Peeta has been in business since late 2009. Run by two brothers, Peyman and Mohamed Parham Al Awadi, they are a shawarma restaurant with a robust online strategy and a highly responsive, engaging delivery service. You can check them out on Twitter, Facebook, or check out their TEDxDubai talk. In article covering the opening of their first store, Gulf News reports:

“After struggling for years to persuade the city's malls… they decided to make the company 70 per cent delivery-oriented. This meant heavy advertising would be required, and without the budget for that, they resorted to Twitter, Facebook and MySpace.”

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