Dunkin’ Donuts Focuses On The Local Experience
The company's new website enables customers to access information specific to their local store and streams content from its social network feeds.
Dunkin’ Donuts has a new website design that places more emphasis on local stores rather than the national brand and embraces social media to increase its fan base and spread the message about new promotions.
The site now has a restaurant locator, and users can search by city or zip code to find their nearest Dunkin’ Donuts. This brings up a list with store-specific information such as the address, opening hours, phone number, menu, etc. There are also options for getting directions to the store, sharing the information to social networking sites or your mobile, and viewing the location on a map.