Most agencies are involved in short-term conversations called campaigns. To go beyond this you need to know where your brand is heading and be in possession of a mission plan.

Most agencies are involved in short-term conversations called campaigns.

This is the core focus of what we do.

We target and reach people for short periods of time hoping that they pay attention to our brand messages and act on them.

While there have been some moves to recognize the longer-term efforts are required and that “the conversation” is on-going, less structured, more human and spontaneous, many of us are still operating in campaign mode.

To go beyond this you need to know where your brand is heading and to be in possession of a mission/vision/plan would be useful.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in