Ed Cotton: From Short Term Campaigns To Long Term Action

Ed Cotton: From Short Term Campaigns To Long Term Action
technology

Most agencies are involved in short-term conversations called campaigns. To go beyond this you need to know where your brand is heading and be in possession of a mission plan.

Ed Cotton, BSSP
  • 4 april 2011

Most agencies are involved in short-term conversations called campaigns.

This is the core focus of what we do.

We target and reach people for short periods of time hoping that they pay attention to our brand messages and act on them.

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