Perhaps the way for ESPN to protect its position is to launch a massive drive for citizen sports journalists across the totality of the sporting landscape both amateur and professional.

Mark Cuban has a good post about ESPN’s struggles to take control of breaking sports news.

He suggests that despite massive efforts from journalists at ESPN who are using Twitter, they aren’t really winning the battle and the threat is putting advertising dollars at risk.

“Today, sports news finds millions and millions of sports fans first via twitter. Unfortunately for ESPN.com, they don’t control any ad space on your tweet stream. ESPN no longer makes a penny from the first sports news you receive. That’s not good for them.”

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