Having spent a few hours at the excellent PSFK Conference on Friday, I couldn't help but be struck by the observation that we have new heroes in our business that are different to the heroes of old.

Joe from airbnb shows us his real estate in NYC

Having spent a few hours at the excellent PSFK Conference on Friday, I couldn't help but be struck by the observation that we have new heroes in our business that are different to the heroes of old.

Rewind back 10 years and imagine yourself at the typical branding/marketing conference; there would be a bunch of talking heads taking credit for the things they had reportedly done.

There would be brand managers presenting case studies of how their campaign carved out a dominant share of the market and creative directors showing TV spots to wild acclaim.

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