In Brief

Data breeches seem to be happening with ever increase frequency and while the media reports that most young consumers don't seem to care, it probably does have a certain impact on the credibility of a brand.

Data breeches seem to be happening with ever increase frequency and while the media reports that most young consumers don’t seem to care, it probably does have a certain impact on the credibility of a brand.

If a brand can’t get its data security right, can you trust it to do anything else?

For a brand like Sony who has enough credibility issues already, all they needed was 77 million data records to leave their clutches.

While enterprising twentysomethings seem to be transfixed with building the next Fourquare or Twitter, how about turning your attention to something important that doesn’t rely on ad revenue to pay the bills?

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