Ed Cotton: We Demand Craft And Attention To Detail

Ed Cotton: We Demand Craft And Attention To Detail
Advertising

The important thing about attention to detail from brands and experiences, is the more you notice it, the greater you feel its absence when it's not there.

Ed Cotton, BSSP
  • 27 april 2011

Reading the Los Angeles Times story on Rockstar’s new game, L.A. Noire, it obviously comes across as nice PR for one of the most anticipated games of the year, but it also hints at just how demanding we’ve become as consumers.

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