Ed's Martian Book: “We Have One Book For Sale”
A Manhattan bookstore restores confidence in the print medium by featuring 3,000 copies of same book for sale.
Ed’s Martian Book located in the West Village of Manhattan has one book for sale – Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission, and 3,000 or so copies of it. The featured novel is author Andrew Kessler's account of NASA’s 2008 Phoenix Mars Lander mission taken from inside command control.
Though the shop is a marketing ploy for sure, it's also also something of an art installation, intended to restore the significance of hard copy. The concept also draws inspiration from NYC's Meatball Shop that specializes in one product, but delivers it well.