Encouraging Brand Participation Through Advertisement Tagging

Encouraging Brand Participation Through Advertisement Tagging
technology

Tracking TV through dynamic smartphone applications opens new avenues for greater brand engagement.

Stephen Fortune
  • 25 april 2011

The future of digital television will hinge on how well the archetypal mass medium responds to it’s remediation by other platforms. All in one approaches have been suggested by GOAB but it is also likely that two screen mediation will develop in a bottom up manner.

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