Eternal Roses That Never Die
Olivier Giugni’s arrangements are created using a special freezing process that helps flowers retain their original cell structure, color, and fragrance.
With Mother’s Day on the horizon, more than a few local floral shops will be feeling a seasonal rush. However, this year instead of buying a bouquet that will turn to potpourri in less than a week, invest in an arrangement that has serious shelf life. Retail destination AHAlife is offering Olivier Giugni’s Long Lasting Floral Spheres – table arrangements which promise to never lose their bloom. Made in Bogotá and preserved through a special freezing process where every last bit of water is extracted, these roses actually retain their original cell structure, color, and even fragrance year-long.
How is it done? According to Giugni:
It’s a complicated process that requires a lot of professional skill…[and] the most modern machines, which are operated by unique software. The machine consists of two chambers: the condenser chamber and the specimen chamber. Once all the roses have been placed in the specimen chamber, the machine is started and the freezing program begins, whereby the roses are frozen to -40 degrees. Then the vacuum pump comes into operation and the actual drying process commences. Because the condenser chamber is colder than the specimen chamber… the vapor is extracted from the roses under a deep vacuum and converted into ice-crystals..[which] quickly form a layer of ice in the condenser chamber. The ice is removed by defrosting [and] when no more ice forms, the process is complete.
Even if the science proves to be a little hazy for those who never mastered advanced (or even basic) chemistry, the result – year round bloomed roses, is something that everyone can appreciate. In the very least, it’ll save you another trip to the florist next year and perhaps even earn you some points this week with the special woman in your life.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership