The Evolution Of The Coca-Cola Bottle

The Evolution Of The Coca-Cola Bottle
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This year marks the 94th anniversary of the iconic contour bottle, a package design recognized worldwide.

Parneet Gosal
  • 8 april 2011

This year marks the 94th anniversary of the Coca-Cola contour bottle, an iconic package design recognized worldwide and one of the few packages granted trademark status by the U.S. Patent Office. The bottle had a modest beginning in 1894, when a store owner began bottling the popular new fountain soda called Coca-Cola in a cork-capped Hutchinson glass bottle. It wasn’t until 1915 that a contour-shaped bottle designed by The Root Glass Company was approved. According to popular belief, the rounded shape of the bottle was inspired by the cocoa pod. In fact, the first prototype’s middle was larger than the base, making it unstable on conveyor belts. It wasn’t until the bottle was put on a diet that the distinctive curvy shape we are familiar with today emerged.

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