Facebook will soon add a new button to accompany "like."

Facebook recently announced a new button to accompany the familiar “like” button: “send.” The web service offers functionality similar to the “share” button, only that the send button tends to be the more appropriate term for internet consumers who are more accustomed to sending, rather than sharing. The service is being rolled out on 50 web sites initially including The Wall Street Journal and Orbitz.


[via Business Insider]

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in