Foursquare Looks To The Future
Rather than focusing on where people are, the company wants to recommend where people should go next.
At the Where 2.0 conference last week, Foursquare co-founder Dennis Crowley spoke of the need to shift from present-tense check-ins to future locations, suggesting to their users where to go and what to do next.
The location-based social network, currently at over 8 million users, wants to start introducing even more features like their recent ‘Explore’ recommendation. This suggests new locations users might want to visit based on what’s popular, where they have been and where their friends and similar users have been in the past.