The brand set the Guinness World Record for "Most Fans on Facebook in 24 Hours," with 1,571,161 new "likes" on April 11, 2011.

Frito-Lay set the Guinness World Record for “Most Fans on Facebook in 24 Hours,” with 1,571,161 new “likes” on April 11, 2011. The record breaking was helped in no small part by a coordinated, multi-platform campaign launched that day including sponsored integration in Zynga's Farmville game. Zynga's Texas Hold'em Poker holds the Guinness World Record for most total Facebook fans at 34,757,671, reached on January 31, 2011. As a thank you, Frito-Lay are giving away 24,000 bags of chips to their registering Facebook fans, on a first-come first-serve basis starting April 29, 2011 at 2 p.m. CDT. No comment yet from previous “Most Fans on Facebook in 24 Hours” record-holder Lil' Wayne, who racked up 588,243 “likes” on February 15, 2011.

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