frog design: The Key To Design Insights: See The World Differently

frog design: The Key To Design Insights: See The World Differently
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How to think like a designer: don't just observe the world, but draw upon what you know, interpret what you find, and look for unmet needs.

frog
  • 12 april 2011



How to think like a designer: don’t just observe the world, but draw upon what you know, interpret what you find, and look for unmet needs.

There’s a wonderful New Yorker article titled “The Eureka Hunt” (PDF). It’s the story of a firefighter named Wagner Dodge who survived an out-of-control fire in the Mann Gulch in Montana in 1949. Thirteen other smoke jumpers died in the fire, but Dodge was saved by a brilliant insight. Fleeing for his life, he suddenly stopped running and ignited the ground around him. He then lay down on the smoldering embers and inhaled the thin layer of oxygen clinging to the ground. The fire passed over him and, after several terrifying minutes, Dodge emerged from the ashes, virtually unscathed.

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