frog design: Why Apple Succeeds: Users, Not Designers, Have the Best Ideas

frog design: Why Apple Succeeds: Users, Not Designers, Have the Best Ideas
technology

The secret to design success? Invent something your customers can hack, remake, and customize—then let them run wild.

frog
  • 4 april 2011

The secret to design success? Invent something your customers can hack, remake, and customize—then let them run wild.

After selling 15 million iPads in 2010, Apple is expected to unload 30 million in 2011 with the release of the iPad 2. Not bad for a company whose stock traded under $10 just a decade ago. How have they done it? Much has been made of the company’s unwavering control over the design of its user experience and the way people buy music and movies through iTunes and the App Store. But a big part of the company’s success has to do with its knack for building customizable, hackable products.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.