The secret to design success? Invent something your customers can hack, remake, and customize—then let them run wild.

The secret to design success? Invent something your customers can hack, remake, and customize—then let them run wild.

After selling 15 million iPads in 2010, Apple is expected to unload 30 million in 2011 with the release of the iPad 2. Not bad for a company whose stock traded under $10 just a decade ago. How have they done it? Much has been made of the company's unwavering control over the design of its user experience and the way people buy music and movies through iTunes and the App Store. But a big part of the company's success has to do with its knack for building customizable, hackable products.

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