Whenever the topic of personal data tracking comes up, there seem to be two distinct sides in the debate: the "outraged" camp and the "who cares?" camp.

Whenever the topic of personal data tracking comes up, there seem to be two distinct sides in the debate: the “outraged” camp and the “who cares?” camp. A few months ago, Michael Arrington made a pretty convincing case for the “who cares?” side:

If you do stuff online, people are tracking it and putting it into a database and trying to sell you stuff based on that. There’s not much you can do about it except not be online. And it’s not all that bad, really, to get ads for diapers when you’re having a baby, or ads for cars when you are looking to buy a car. Life will go on.

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