The company MyBestFit is setting up kiosks in malls offering free full-body scans that can offer suggestions based on exact measurements.

MyBestFit is setting up kiosks in malls offering a free 20-second full-body scan to shoppers who get frustrated about the varying clothes sizes in different stores. You step into the booth, fully dressed, and then a “vertical wand” rotates around you, sending and receiving low power radio waves. After recording over 200,000 points of measurement, the software compares your body size to the specifications of the nearby clothing retailers. You can then create a Shopping Guide from the list of items that fit your body shape, filtering the results by brand, style, retailer or price.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in