Erroneous results give users another reason to find an alternative method for search.

Courts in Italy have awarded damages to an Italian man who noticed that when search users typed his name into Google, the words “con man” and “fraud” would appear in the auto-complete automated search form. In response the tech corp said:

“We believe that Google should not be held liable for terms that appear in autocomplete as these are predicted by computer algorithms based on searches from previous users, not by Google itself. We are currently reviewing our options.”

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